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  • ืชืžื•ื ืช ื”ืกื•ืคืจ/ืชื“ืคื ื” ืื‘ื™ื˜ืœ ื™ื•ืขืฆืช ืื™ืจื’ื•ื ื™ืช

ืžื ื”ื™ื’ื•ืช ืœื ืื•ืคื˜ื™ืžื™ืช

ืื™ืš (ื›ืžืขื˜) ื ืขืœื‘ืชื™ ืžืžืฉืคื˜ ืฉืืžืจื” ืืžื ืฉืœ ื—ื‘ืจื” ื•ืœืžื” ืื•ืคื˜ื™ืžื™ื•ืช ื”ื™ื ื“ื‘ืจ ืžืกื•ื›ืŸ


ืœืคื ื™ ืฉื‘ื•ืข ืฉื•ื—ื—ืชื™ ืขื ื—ื‘ืจื”, ืžื ื›"ืœ ื—ื‘ืจื”. ืžื˜ื‘ืข ื”ื“ื‘ืจื™ื, ื”ืฉื™ื—ื” ื ืกื‘ื” ื‘ื™ืŸ ื”ืฉืืจ ืขืœ ื ื™ื”ื•ืœ ื‘ืชืงื•ืคื•ืช ืฉืœ ืžืฉื‘ืจ ืžืชืžืฉืš. ืื•ืคื˜ื™ืžื™ืช ื‘ืœืชื™ ื ืœืื™ืช ืฉื›ืžื•ืชื™, ืืžืจืชื™ ืžืฉื”ื• ืฉื–ื™ื›ื” ืื•ืชื™ ื‘ืชื’ื•ื‘ื” "ืืžื ืฉืœื™ ื”ื™ื™ืชื” ืื•ืžืจืช ืฉืื•ืคื˜ื™ืžื™ื•ืช ื”ื™ื ืžืคืœื˜ื• ืฉืœ ื”ื˜ื™ืคืฉ".

ืขืฆืจืชื™ ืœืจื’ืข. ื›ืžืขื˜ ื ืขืœื‘ืชื™, ื•ืื– ื ื–ื›ืจืชื™ ื‘ืคืจื“ื•ืงืก ืกื˜ื•ืงื“ื™ื™ืœ.


ื’'ื™ื™ืžืก ืกื˜ื•ืงื“ื™ื™ืœ ื”ื™ื” ืื“ืžื™ืจืœ ื•ื˜ื™ื™ืก ื‘ืฆื™ ื”ืืžืจื™ืงืื™, ื”ืงืฆื™ืŸ ื”ื‘ื›ื™ืจ ื‘ื™ื•ืชืจ ืฉื ืคืœ ื‘ืฉื‘ื™ ื‘ืžื”ืœืš ืžืœื—ืžืช ื•ื™ื™ื˜ื ืื. ื‘ืžื”ืœืš ืชืฉืข (!!) ืฉื ื•ืช ืฉื‘ื™ื•, ืกื˜ื•ืงื“ื™ื™ืœ ื”ื™ื” ื ืชื•ืŸ ืœื—ืงื™ืจื•ืช ื•ืœืขื™ื ื•ื™ื™ื. ื ื™ืชืŸ ืœื”ื ื™ื— ืฉืฉื’ืจืช ื™ื•ืžื• ื”ื™ื™ืชื” ืงืฉื” ื‘ื™ื•ืชืจ, ื•ื‘ื›ืœ ื–ืืช, ืกื˜ื•ืงื“ื™ื™ืœ ืฉืจื“ ืืช ื”ืฉื‘ื™ ื”ืงืฉื”. ื’'ื™ื ืงื•ืœื™ื ืก, ืฉื›ืชื‘ ืืช ื”ืกืคืจ From Good to Great ืžืชืืจ ื‘ืกืคืจ ืฉืœื• ืืช ื”ืจื™ืื™ื•ืŸ ืขื ืกื˜ื•ืงื“ื™ื™ืœ. ืงื•ืœื™ื ืก ืฉืืœ ืื•ืชื• "ืžื™ ืœื ืฉืจื“ ืืช ื”ืฉื‘ื™?" ื”ืชืฉื•ื‘ื” ืฉืœ ืกื˜ื•ืงื“ื™ื™ืœ ื”ื™ื™ืชื” ืžืคืชื™ืขื”:

"ืื•, ื–ื” ืงืœ - ื”ืื•ืคื˜ื™ืžื™ื™ื".

"ื”ืื•ืคื˜ื™ืžื™ื™ื? ืื ื™ ืœื ืžื‘ื™ืŸ" ืขื•ื ื” ืœื• ืงื•ืœื™ื ืก, ืžื‘ื•ืœื‘ืœ.

"ื”ืื•ืคื˜ื™ืžื™ื™ื. ื”ื™ื• ืืœื” ืฉืืžืจื• 'ืขื“ ื—ื’ ื”ืžื•ืœื“, ื™ืฉื—ืจืจื• ืื•ืชื ื•'. ื•ื—ื’ ื”ืžื•ืœื“ ื”ื’ื™ืข, ื•ื—ื’ ื”ืžื•ืœื“ ื—ืœืฃ. ื•ืื– ื”ื ืืžืจื• 'ืขื“ ื—ื’ ื”ืคืกื—ื, ืื ื—ื ื• ื‘ื—ื•ืฅ'. ื•ื—ื’ ื”ืคืกื—ื ื”ื’ื™ืข. ื•ืื– ื—ืœืฃ. ื•ืœืื—ืจ ืžื›ืŸ ื—ื’ ื”ื”ื•ื“ื™ื™ื”, ื•ืื– ืฉื•ื‘ ื”ื’ื™ืข ื—ื’ ื”ืžื•ืœื“. ื”ื ืžืชื• ืžืฉื‘ืจื•ืŸ ืœื‘".

ืกื˜ื•ืงื“ื™ื™ืœ ื˜ืขืŸ ืฉ "ืœืขื•ืœื ืื™ืŸ ืœื‘ืœื‘ืœ ื‘ื™ืŸ ื”ืืžื•ื ื” ื‘ื™ื›ื•ืœืช ืฉืœืš ืœื”ื™ื—ืœืฅ ื•ืœื”ื™ื’ืืœ ืžืžืฆื‘ืš ื”ืงืฉื”, ื•ื‘ื™ืŸ ื”ืžืฉืžืขืช ื•ื”ืื—ืจื™ื•ืช ืฉืœืš ืœื”ืชืžื•ื“ื“ ื‘ื ื—ื™ืฉื•ืช ื•ื”ืชืžื“ื” ื‘ืœืชื™ ื ืœืื•ืช ืขื ื”ืขื•ื‘ื“ื•ืช ื”ืงืฉื•ืช ื•ื”ื‘ืจื•ื˜ืœื™ื•ืช ื‘ื™ื•ืชืจ ืฉืžืฆื™ื‘ื” ื‘ืคื ื™ืš ื”ืžืฆื™ืื•ืช ื”ืžื™ื™ื“ื™ืช, ืชื”ื™ื” ืืฉืจ ืชื”ื™ื”."

ื”ืื™ื–ื•ืŸ ื‘ื™ืŸ ืืžื•ื ื” ื‘ืœืชื™ ื ืœืื™ืช ื‘ื›ืš ืฉื ืฆื ืžื”ืžืฆื‘ (ืฉื™ืฉ ื‘ื” ืืœืžื ื˜ ื—ื–ืง ืฉืœ ืื•ืคื˜ื™ืžื™ื•ืช), ืœื‘ื™ืŸ ื”ื”ืกืชื›ืœื•ืช ืœืžืฆื™ืื•ืช ื•ืœืขื•ื‘ื“ื•ืช ื‘ืœื‘ืŸ ืฉืœ ื”ืขื™ื ื™ื™ื ื ืงืจืืช ืคืจื“ื•ืงืก ืกื˜ื•ืงื“ื™ื™ืœ, ืฉืžืชืืจ ื”ืชื ื”ื’ื•ืช ื›ืœื›ืœื™ืช ื•ื”ืชื ื”ื’ื•ืช ืฉืœ ืืจื’ื•ื ื™ื ื•ื™ื—ื™ื“ื™ื ื‘ืขื™ืชื•ืช ืžืฉื‘ืจ.


ืžื“ื™ื ืช ื™ืฉืจืืœ ืžื•ืจื’ืœืช ื‘ื”ืชื ื”ืœื•ืช ืžืžืฉื‘ืจ ืœืžืฉื‘ืจ; ืื ื—ื ื• ื”ื™ืฉืจืืœื™ื ืืœื•ืคื™ื ื‘ื ื™ื”ื•ืœ ืžืฉื‘ืจื™ื, ื‘ืœื”ืชื’ื™ื™ืก ื•ืœืชืช ื›ืชืฃ. ื’ื ืื ื”ื”ื ื”ื’ื” ืฉืœื ื• ืžืคืฉืœืช, ืขืžื™ืฉืจืืœ ื™ื•ื“ืข ืœื”ืชืœื›ื“, ืœื”ืชืื—ื“, ืœืฉืจื•ื“ ืืช ื”ืžืฉื‘ืจ ื•ืืคื™ืœื• ืœืฆืืช ืžืžื ื• ืžื—ื•ื–ืงื™ื. ื›ืš ืฉืจื“ื ื• ืžืœื—ืžื•ืช, ื›ืš ื”ืชืžื•ื“ื“ื ื• ืขื ื’ืœื™ ืขืœื™ื™ื” ืขืฆื•ืžื™ื, ื›ืš ืฆื•ื•ืชื™ื ื‘ืžืงื•ืžื•ืช ืขื‘ื•ื“ื” 'ื ื•ืชื ื™ื ื™ื“' ื›ื“ื™ ืœื”ื‘ื™ื ืืช ื”ืชื•ืฆืื•ืช. "ื™ื”ื™ื” ื‘ืกื“ืจ" ื”ื™ื ืœื ืกืชื ืืžื™ืจื”, ื”ื™ื ื“ืจืš ื—ื™ื™ื ืื•ืคื˜ื™ืžื™ืช ืฉืื ื—ื ื• ืžืืžื™ื ื™ื ื‘ื”.

ืืœื ืฉืžืฉื”ื• ื‘ืžืฉื‘ืจ ื”ืงื•ืจื•ื ื” ืฉื™ื‘ืฉ ืืช ื”ืกื“ืจ ื”ืžื•ื›ืจ.


ื‘ืชื—ื™ืœื” ืืžืจื ื• ืœืขืฆืžื ื• โ€“ ืžื” ื”ื‘ืขื™ื”? ื ื™ื›ื ืก ืœืกื’ืจ, ื ืฉื‘ ืงืฆืช ื‘ื‘ื™ืช, ื ืœืžื“ ืœื‘ืฉืœ, ื ื—ื‘ืง ืืช ืกื‘ื ื•ืกื‘ืชื ื‘ื–ื•ื, ื ืฉื™ืจ ืžื”ืžืจืคืกืช, ื ืขืฉื” ืกืคื•ืจื˜ ืžืกื‘ื™ื‘ ืœื‘ื ื™ื™ืŸ, ื ื–ืžื™ืŸ ืžืฉืœื•ื— ืžื”ืกื•ืคืจ, ื ืฉืขืฉืข ืืช ื”ื™ืœื“ื™ื, ื ืขื‘ื•ื“ ื‘ื˜ืจื ื™ื ื’, ื‘ืงื™ืฆื•ืจ โ€“ ื ืฉื˜ื— ืืช ื”ืขืงื•ืžื”. ื›ื•ืœื ื• ื”ืชื’ื™ื™ืกื ื• ื›ื“ื™ ืœืฉื˜ื— ืืช ื”ืขืงื•ืžื”. ืขื•ื“ ื—ื•ื“ืฉื™ื™ื, ื™ื”ื™ื” ื‘ืกื“ืจ, ื ื—ื–ื•ืจ ืœืฉื’ืจื”.

ื”ื™ื™ื ื• ืื•ืคื˜ื™ืžื™ื™ื...


ื‘ืคื•ืขืœ, ืื ื—ื ื• ืžื•ืฆืื™ื ืืช ืขืฆืžื ื• ื ื“ืจืฉื™ื ืœื ื”ืœ ืฉื’ืจืช ื—ื™ื™ื ืชื—ืช ืžื’ื™ืคืช ื”ืงื•ืจื•ื ื”, ืขื“ ืฉืชื™ืžืฆื ืชืจื•ืคื” ืื• ืขื“ ืฉื™ืžืฆื ื—ื™ืกื•ืŸ. ื‘ื ื™ื’ื•ื“ ืœืžืฉื‘ืจื™ื ืื—ืจื™ื, ืื™ืŸ ื›ืืŸ ื–ื‘ื ื’ ื•ื’ืžืจื ื•, ื•ืœืžืจื•ืช ืฉื ืชื ื• ื›ืชืฃ ื•ื”ื˜ื™ื ื• ืฉื›ื, ืื ื—ื ื• ืœื ื™ื›ื•ืœื™ื ืœื—ื–ื•ืจ ืขื“ื™ื™ืŸ ืœืฉื’ืจื” ืฉืœืคื ื™. ื”ืชื ื”ืœื•ืช ืฉื’ืจืชื™ืช ื‘ืฆืœ ืžืฉื‘ืจ, ื”ืฆื•ืจืš ืœืงื™ื™ื ืฉื’ืจืช ื—ื™ื™ ืขื‘ื•ื“ื” ื•ื—ื™ื™ื ืื™ืฉื™ื™ื ืชื—ืช ืื™ื•ื ื”ืžื’ื™ืคื” ืžืฆืจื™ื›ื™ื ืžืื™ืชื ื• ื™ื›ื•ืœื•ืช ืื—ืจื•ืช, ื”ืชื ื”ืœื•ืช ืื—ืจืช.

ื”ืžื ื”ืœื™ื ืฉื‘ื™ื ื™ื ื• ื ื“ืจืฉื™ื ืœื”ืชื’ื™ื™ืกื•ืช ื ื•ืกืคืช; ืžืขื‘ืจ ืœื”ืชืžื•ื“ื“ื•ืช ื”ืื™ืฉื™ืช ืฉืœื”ื ื”ื ื ื“ืจืฉื™ื ืœืžื™ื•ืžื ื•ื™ื•ืช ื ื™ื”ื•ืœ ืื—ืจื•ืช ืžืืœื” ืฉืืœื™ื”ื ื”ื•ืจื’ืœื•. ืžื ื”ืœื™ื ื ื“ืจืฉื™ื ืœืงื‘ืœืช ื”ื—ืœื˜ื•ืช ื‘ืจื•ืจื•ืช ื•ืืžื™ืฆื•ืช ื‘ื–ืžื ื™ื ืฉืœ ื—ื•ืกืจ ื•ื•ื“ืื•ืช, ื•ื”ื ืžื‘ื™ื ื™ื ืฉืื™ืŸ ืžืงื•ื ืœืชื™ืจื•ืฆื™ื. ืžื ื”ืœื™ื ื ื“ืจืฉื™ื ืœืชืงืฉื•ืจืช ื‘ื”ื™ืจื” ื•ื‘ืจื•ืจื”, ื‘ื–ืžื ื™ื ืฉื’ื ื”ื ื ืชื•ื ื™ื ื‘ืขืจืคืœ ื•ื—ื•ืกืจ ื•ื•ื“ืื•ืช. ืžื ื”ืœื™ื ื ื“ืจืฉื™ื ืœืชืžื•ืš ื‘ืขื•ื‘ื“ื™ื ืฉืœื”ื, ืœืกืคืง ืœื”ื ืกื‘ื™ื‘ื” ื‘ื˜ื•ื—ื” ืคืกื™ื›ื•ืœื•ื’ื™ืช, ื›ืืฉืจ ื”ื ืขืฆืžื ื–ืงื•ืงื™ื ืœืชืžื™ื›ื”. ืžื ื”ืœื™ื ื ื“ืจืฉื™ื ืœื”ื—ื–ื™ืง ืืช ื”ืืžื•ื ื” ื‘ืชืงื•ื•ื” ืฉื ืฆืœื— ืืช ื”ืžืฉื‘ืจ ื”ื–ื”, ื‘ืขื•ื“ ืžื›ื™ืจื™ื ื‘ืขื•ื‘ื“ื•ืช ื”ืงืฉื•ืช ื”ื™ื•ืžื™ื•ืžื™ื•ืช, ืžืกืชื›ืœื™ื ืœืžืฆื‘ "ื‘ืœื‘ืŸ ืฉืœ ื”ืขื™ื ื™ื™ื" ืžื‘ืœื™ ืœืžืฆืžืฅ, ืžื‘ืœื™ ืœืงืจื•ืก.


ืื– ืื™ืš ืžืฆืœื™ื—ื™ื ืœื”ื—ื–ื™ืง ืืช ื”ืคืจื“ื•ืงืก ื”ื–ื”? ืื™ืš ืžืคืชื—ื™ื ืžื™ื•ืžื ื•ื™ื•ืช ื”ื ื”ื’ื” Leadership ื‘ืชืงื•ืคื•ืช ืฉืœ ื—ื•ืกืจ ื•ื•ื“ืื•ืช?

ื”ื ื” ื›ืžื” ืืกื˜ืจื˜ื’ื™ื•ืช

ืชืžื™ื›ื” โ€“ ืžื ื”ืœื™ื ืฆืจื™ื›ื™ื ืœืงื‘ืœ ืชืžื™ื›ื” ืขืœ ืžื ืช ืฉื™ื•ื›ืœื• ืœืชืช ืชืžื™ื›ื”. ื›ืžื• ื”ื ื—ื™ื•ืช ื”ื‘ื˜ื™ื—ื•ืช ื‘ื˜ื™ืกื•ืช, ืžื ื”ืœื™ื ืฆืจื™ื›ื™ื ืœืฉื™ื ืืช ืžืกื›ืช ื”ื—ืžืฆืŸ ืขืœื™ื”ื, ืœืคื ื™ ืฉื”ื ืžืกื™ื™ืขื™ื ืœื ื•ืกืข ืฉื–ืงื•ืง ืœืขื–ืจื”. ืื™ืคื” ืืชื ื™ื›ื•ืœื™ื ืœืงื‘ืœ ืชืžื™ื›ื”? ืžื”ื ืžืงื•ืจื•ืช ื”ื›ื•ื— ืฉืœื›ื? ื”ืคื ื™ืžื™ื™ื? ื”ื—ื™ืฆื•ื ื™ื™ื? ืžื™ื”ื ืžืงื•ืจื•ืช ื”ื›ื•ื— ืฉืœื›ื?

ืชืงืฉื•ืจืช โ€“ ื”ื›ืคื™ืœื• ื•ืฉืœืฉื• ืืช ืื™ืจื•ืขื™ ื”ืชืงืฉื•ืจืช, ืขืฉื• ืฉื™ืžื•ืฉ ื‘ื›ืœ ื”ืขืจื•ืฆื™ื ื”ืืคืฉืจื™ื™ื. ื”ืžืฉืคื˜ There is no such things as overcommunicating ื ื›ื•ืŸ ื™ื•ืชืจ ืžืื™ ืคืขื. ื•ื‘ื—'ื™ื™ืืช, ืชืจื™ืžื• ื˜ืœืคื•ืŸ. ืžื™ื™ืœื™ื, ื•ื•ื˜ืกืืคื™ื, ื”ื•ื“ืขื•ืช ื˜ืงืกื˜ โ€“ ื”ื›ืœ ื ืคืœื. ืื‘ืœ ืื™ืŸ ื›ืžื• ืœืงื‘ืœ ืฉื™ื—ื” ื˜ืœืคื•ื ื™ืช ื›ืฉื‘ืฆื“ ื”ืฉื ื™ ื ืžืฆืื™ื ื”ืžื ื”ืœ.ืช ืฉืœื™ ืฉืจืง ืจื•ืฆื™ื ืœืจืื•ืช ืฉื”ื›ืœ ื‘ืกื“ืจ ืื™ืชื™.

ื”ื›ื•ื•ื ื” โ€“ ื”ืขื•ื‘ื“ื™ื ืฉืœื›ื ืื ืฉื™ื ื‘ื•ื’ืจื™ื, ื‘ืจื•ืจ. ืื‘ืœ ืืœื” ื”ื ื–ืžื ื™ื ื—ื“ืฉื™ื, ืœื ืžื•ื›ืจื™ื, ื•ืจื‘ื™ื ืžื”ื ืžื•ืฆืื™ื ืืช ืขืฆืžื ืชื•ื”ื™ื, ืžื‘ื•ืœื‘ืœื™ื, ืœื ื™ื•ื“ืขื™ื ื›ื™ืฆื“ ื ื›ื•ืŸ ืœื ื”ื•ื’. ืฉืงืคื• ื‘ืื•ืคืŸ ืื•ืชื ื˜ื™ ืืช ื”ืืชื’ืจื™ื, ื”ืฆื™ืขื• ืคืชืจื•ื ื•ืช, ื”ืงืฉื™ื‘ื• ืœื—ืฉืฉื•ืช, ื”ืชืื™ืžื• ืืช ืฉื’ืจื•ืช ื”ืขื‘ื•ื“ื” ืœืžืฆื™ืื•ืช ื”ืžืชื”ื•ื•ื”. ื•ื–ื™ื›ืจื• โ€“ ื‘ื–ืžื ื™ื ื›ืืœื”, ืขื“ื™ืฃ ืœื”ืกืชื›ืŸ ื‘ื”ื›ื•ื•ื ืช ื™ืชืจ, ืžืืฉืจ ื‘ื‘ืœื‘ื•ืœ, ื•ื—ื•ืกืจ ื•ื•ื“ืื•ืช.

ื ื™ื”ื•ืœ ืžืฉื™ืžื•ืช (ืœื ืชืคื•ืงื•ืช) โ€“ ืœืคื ื™ ื›ืžื” ืฉื ื™ื ื”ืชืžื ื™ืชื™ ืœืชืคืงื™ื“ ืฉื”ื™ื” ื›ืจื•ืš ื‘ืžืขื‘ืจ ืœืžื“ื™ื ื” ืื—ืจืช ืฉืœื ื”ืชืืคืฉืจื•. ื”ื‘ื•ืก ืฉืœื™ ื‘ืื•ืชื” ืขืช ืืžืจ ืœืžื ื”ืœืช ืžืฉืื‘ื™ ืื ื•ืฉ:

Leave her in Israel, I know she'll deliver even if she works from the beach.

ื”ืืžื•ืŸ ืฉื ื™ืชืŸ ื‘ื™ ืจืง ื’ืจื ืœื™ ืœืขื‘ื•ื“ ื•ืœื”ืฉืงื™ืข ื”ืจื‘ื” ื™ื•ืชืจ.

ื”ื’ื“ื™ืจื• ืœืขื•ื‘ื“ื™ื ืืช ื”ืชืคืงื™ื“ ืฉืœื”ื ื‘ืžื•ื ื—ื™ื ืฉืœ ืชืคื•ืงื•ืช ืœื˜ื•ื•ื— ืงืฆืจ (ื‘ื™ืกื™ื ืงื˜ื ื™ื, ื‘ืจืžื” ืฉื‘ื•ืขื™ืช ืื• ื—ื•ื“ืฉื™ืช) ื•ื ื”ืœื• ืืช ื”ืชืคื•ืงื•ืช ื•ืœื ืืช ื”ืชืฉื•ืžื•ืช.


ืžื–ืžื™ื ื” ืืชื›ื ืœื™ืฆื•ืจ ืงืฉืจ ื•ืœื‘ื—ื•ืŸ ื›ื™ืฆื“ ืœื‘ื ื•ืช ืžื™ื•ืžื ื•ื™ื•ืช ื ื™ื”ื•ืœ ื‘ืขืชื•ืช ืžืฉื‘ืจ ืžืชืžืฉืš ื•ื—ื•ืกืจ ื•ื•ื“ืื•ืช.


ื‘ืจื’ืฉื™ ื›ืชื™ื‘ื”,

ื“ืคื ื” ืื‘ื™ื˜ืœ.


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